Iconic restaurant set to join Buc-ee’s, others in new Terrell Market Center

The Dairy Queen®system’s newest, most exciting Grill & Chill® concept will open its doors today, Dec. 29 at 10 a.m. in Terrell Market Center at 1281 FM 148, Terrell, TX 75160.

Dairy Queenwill join the planned Buc-ee’s location and other anticipated developments in the Terrell Market Center, including Starbucks® and Whataburger® locations, with In-N-Out Burger® and Chick-fil-a® expected to build across the street near the intersection of I-20, Spur 557 and FM 148. DQ will add approximately 100 new jobs to the area, contributing to Terrell’s employment growth, tax revenue and restaurant sales.

“We’re excited to be part of the great economic growth and development for Kaufman County and the city of Terrell,” said William (Bill) Spae, president and CEO of Vasari LLC. “For 70 years, DQ has been a long-time favorite where families and friends can gather to share smiles and stories over great meals and our iconic sweet treats. We’re excited to open our doors Dec. 29 and join the exciting things happening at Terrell Market Center.”

The 2,680-square-foot DQ Restaurant follows the company’s Grill & Chill concept, blending the best of DQ’s iconic history with an updated and innovative interior customized with comfortable booths, large wooden tables, warm lighting, music and an overall inviting environment designed to modernize quick-serve restaurant dining. The restaurant can seat 72 guests inside with an open-air patio outside.

Guests of the restaurant will enjoy lunch and dinner menu items from the Texas Country Food® menu, featuring the half-pound Hungr-Buster® made to order with premium flavor options, as well as other delicious items, including Texas T-Brand Tacos, Grilled and Crispy Chick’n Sandwiches and more. The new restaurant will also feature DQ’s soft-serve favorites, such as Blizzard® Treats, MooLatte® frozen coffee-flavored beverages, Blizzard® Cakes and a wide variety of other soft-serve treats.

Terrell’s new DQ will operate seven days a week from 10 a.m. to 10 p.m. For more information about Dairy Queen, visit

About Dairy Queen – Terrell  

Dairy Queen has been serving customers ‘smiles and stories’ for more than 70 years with its iconic soft-serve treats and food items. The company behind the Terrell location is Vasari LLC, the second-largest DQ franchise in the U.S. with 76 locations in Texas, Oklahoma and New Mexico. Vasari is committed to delivering its guests the very best experience possible – the highest quality food and treats with friendly and fast service. DQ is committed to local community partnerships and charitable outreach initiatives, as well as providing stable, secure and opportunity-rich employment. Learn more at